Industrial Design
Today, products are competing on largely saturated markets. Only 26% among german manufacturers are still facing this challenge with competitive pricing [1]: A battle that cannot be won. Sustainably successful companies therefore focus on innovation and high quality, giving products enough added value to justify self-confident product pricing. But how exactly may innovation and quality look like? How would you distinguish your product from cheap competors? What except the type label makes a true family of your product range? How would you highlight the technical innovation that makes your product unique? How would you help customers operating your product safely and efficiently? We are confident we can contribute to your company finding its own answers to these questions on time.
[1] Peter Zec: Mit Design auf Erfolgskurs. 1998, Köln: DuMont.
